Museum Hunt Game App

Museum Hunt is a game concept that borrows elements from video games to fight museum fatigue.

what?

Game App Concept & Design

why? (need)

...because museums have a lot to learn from video games when it comes to keeping their visitors entertained.

when?

February 2021

how?

5 months university project

and my role?

Design Process

01. Ideation & Brainstorming
Receiving the brief {improve the museum experience} and starting the initial brainstorming & user research {what, why, how & why again}
02. research
Competitive & visual analysis, taget audience, product & market research once the concept is there {‘gaming’ the museum experience with elements from video games to fight museum fatigue}
03. user journey
Creating personas with different profiles and needs & testing the user experience {how do they feel, what do they like/dislike, what can be improved?}
04. visual concept
Designing the layout & user interface {branding: logo, colors, fonts, icons, illustrations}
05. prototype
Designing the logical structure of the future app {information architecture, WoFi wireframes, final Figma prototype}

The success formula

Video Games’ Elements
+
Museum Visit
=
Reinvented Museum Experience
–
The Fatigue

Research and Exploration of main video games’ elements, temporalities and user journeys

Core Concept

"Museum Hunt" is an innovative concept aimed at addressing museum fatigue by integrating video game elements into the museum experience. It enhances engagement through interactivity, competition, exploration, and storytelling, transforming the traditional museum visit into an exciting adventure.

Information Architecture

Visitors can embark on quests, solve puzzles, or compete in challenges related to the museum's collection. This gamified approach not only enhances visitor engagement but also encourages active exploration and learning.

User Journeys

The user journey shows how different types of users {01. the museum sceptic, 02. average museum visitor, 03. the museum freak} would interact with the game app.

Visual identity

Color Palette

Typefaces

Illustrations